The leading online sportsbook and betting operator SportingBet has just signed a 4 year agreement with the English premier League club Tottenham Hotspur. Through the deal SportingBet, which gets most of its revenues from bets made on soccer, will be able to place advertisement inside the stadium and on other marketing material. SportingBet is aiming to increase its popularity internationally and at home in the UK. With Tottenham being a big force in the premier league and this season even playing in the champions league, SportingBet is hoping to built its brand further. While they don’t offer a UK casino as such, they are a huge presence in the online gambling industry.
Many sport betting and gaming operators have sponsored teams and events to promote their brands. And with sport betting and casino games becoming more and more popular all over the world this trend will continue. In France, for instance, casinos en ligne have established a big presents in the advertising world after online gambling has been legalized. No doubt the popularity of casino and sports betting is a trend that is here to stay.
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